Ramadan is approaching and a lot of people, Muslims in particular, are getting more excited to welcome the Holy Month. While pandemic has not yet halted, it no longer drives people to panic. However, the impact of Covid-19 has been obvious that more employees or workers are now jobless. No wonder that economic consequences are inevitable that many people are currently struggling to make their ends meet. What an unbearable challenge! 

During the global pandemic, it is entirely our choice to despair in helpless complaint or to remain hopeful while doing our best. And M. Eddy Firdaus, also known as Edo, takes up the latter. He has decided to rise in the calamity by promoting a brand of his own from Pekalongan a city he currently resides.

  

Sarung Tentrem (ST) is the very brand he has chosen to represent both his passion and economic aspiration for the last seven months. Yes, ST has not even been a year in business. Edo clearly understands that Pekalongan has long been famous for its batik in addition to Yogyakarta. He builds strong confidence in his relatively new batik sarong due to Sarung Tentrem‘s batik pattern that looks fresh and dynamic.

He grows optimistic that during pandemic local products have gained positive sentiment in the global market. Local products across Indonesia have proven to be a huge potential success of economic value. His choice positively confirms his conviction as the batik sarong he produces has received a massive response from targeted consumers.

Preserving local treasures

Edo is driven to start up the business due to his concern of high prevalence of stamped batik craftsmen who were forced to lose their job down to the global pandemic. He wants to have their skill utilized to generate income. In addition to earning money, Edo wishes that Sarung Tentrem will be a vehicle to preserve highly-treasured tradition of unique Pekalongan batik passed down from generation to generation.

Sarung Tentrem appears in unique batik design and vivid color.

Targeting male consumers of upper middle-class, Sarung Tentrem appears special in the market as the stamped batik pattern carries an added value. It is the omission of pola sorot (highlight pattern) normally found in similar product made by competitors. The absence of pola sorot clearly makes the batik design more flexible and uniquely fresher. 

All-seasons outfit for male customers

Stamped on high quality fabric and coupled with dynamic batik pattern, Sarung Tentrem is expected to reach a larger scope of market other than Javanese consumers. This is to say that his batik sarong is possible for male customers regardless of their race, culture and faith.

Not only is Edo’s batik sarong unique in design, its dimension is relatively larger as compared to other batik sarongs available in the market. This makes the sarong ideal for daily use as well as important occasions including religious ceremonies. While women here in the country has long been pampered with batik lounging gown (known as daster), it is now men’s turn to grab fabulous picks of Sarung Tentrem for all seasons. Either casual or formal, the batik sarong will make any moment even more perfect as well as extraordinary.

In an interview Edo told that Sarung Tentrem may be the pioneer of modern batik sarong in Indonesia as it is done manually using batik stamp instead of automatic manufacturing machine. It is no coincidence that the market has become larger and larger. While the majority of customers are from Pekalongan, he cannot deny that other cities across Indonesia and even foreign countries like Malaysia and Singapore has been in the market breach. 

“All are local people, and very enthusiastic,” Edo confirms the involvement of local labors and craftsmen.  

He prefers local teams to handle the business to generate social empowerment that will contribute to people’s welfare in the neighborhood. Everyone in his teams are passionate to make Sarung Tentrem bigger recognizing that Pekalongan keeps a bounty of local treasures awaited for further exploration to be adopted into various products for national and global market.

Digital marketing trend has contributed positively to Sarung Tentrem’s sale. Edo points out his online batik sarong gains 90% of total sales. About 70% of the figure is made by transaction via the company’s official website on sarungtentrem.com. This is but the benefit of the IoT (Internet of Things) in which everything is interconnected to allow people interact easily, including making purchases despite their locations sparse around the globe.

Sarung Tentrem is all you need when it comes to special occasion you will cherish.

From Edo we learn that starting up business must not be in ideal situation where everything is well-established. Sarung Tentrem is rising when the world is being hit by a hazardous pandemic. The key to a successful start-up business is the ability to seize opportunities that arise without delaying any further in order to create products of high versatility and uniqueness in design generated from local treasures—just like Sarung Tentrem.

So if you gentlemen are seeking an all-seasons outfit, something you can combine with high versatility, then Sarung Tentrem is definitely yours to possess. All men from different backgrounds, including faith and nationality, will appear charming in this batik sarong due to its fabulous design and vivid color. 

Tumbu oleh tutup is an expression used to tell how two people or things that supplement each other. It is like when two lovers that have different character but complete any flaws.

Another Javanese expression that has similar meaning to obah, mamah is ubet, ngliwet. Not only are they similar in meaning, but also presented in ngoko language. Ngoko is the lowest level of expression in the three degrees of politeness in Javanese. Ngoko is the most widely used by peers or people with no social attributes that require veneration.

Ubet literally means to exert oneself, to make every possible effort that matters. The word involves hard work to the level one can no longer imagine. Ngliwet means to cook some rice simply with boiling it in water instead of steaming it. While the result is not exactly the same, ngliwet may be the most popular as it does not need further process or energy.

Getting more relevant

Cooked rice by liwet is always special among Javenese and this constitutes energy and optimism. 

During the pandemic ubet, ngliwet has become even more relevant. It is probably difficult to make a living today but one should be assured that one million opportunities are available out there. Economy may be collapsing, as shown by imminent recession, but we cannot give in without doing our best. More people are laid off and forced to do odd jobs in order to feed their family. Competition is getting more fiercer while needs remain unchanged. 

However, please do not underestimate yourself since you were born a victor and will always find a way out of crisis. The Javanese expression sometimes appear in different version with sopo preceding the word ubet: Sopo ubet, ngliwet!. The addition, however, does not change the fundamental meaning of the expression as sopo ubet, ngliwet means he who ubets, ngliwet. 

Still another version appears as ora ubet, ora ngliwet that clearly states: he who doesn't ubet won't be able to ngliwet! The three versions thus have similar meaning in essence. They strongly imply that hard work (and optimism) is of vital importance. The words signify how mindset is actually a series of complex attitude. Javanese people have long recognized that there's always a way when you have a will, as evidently imprinted by ubet, ngliwet.

The pandemic has been going for seven months now, particularly here in Indonesia. The deathly virus has significantly impacted both health and economic sector of global scale. Not only have people been distressed at their endangered wellness but also by the likely collapsing economy. Making money is getting more difficult today. Things have been spinning around fugazi, making everyone to be uncertain of future that they make ends meet even more onerously.

However, people in Javanese villages have not seemed to be concerned about the hazardous virus as they have something to cling on. It is neither material belonging nor a matter of physical presence. It is a belief that is nurtured from a popular catchphrase. Obah, mamah is a prevalent expression among Javanese as it constitutes spiritual strength and confidence.

Obah, mamah literally means to move, to chew, that indicates a physical activity. Javanese believe that in times of crisis opportunities are still numerous. We live in a bountiful earth and so there's always a reason to live in great optimism. As long as we're willing to act and do something that exert ourselves -- coupled with determination -- we'll certainly find something to eat (mamah).

While threatening our life viciously, the pandemic has undoubtedly presented a major economic problem to us. Physical distancing and limited interaction have no wonder become hindrance that keeps economic activities jammed. This leads to several consequences that are somehow unparalleled to what we have faced before, with or without serious anticipation. 

So whenever you find yourself in impossible situations, be assured there's always a way to elevate your life with one condition: you must coerce (obah) yourself into doing whatever it takes to allow you to eat (mamah), for you and your family.  

Ojo geme-geme is used to imply that someone needs to be cautious as well as preserve great care in handling something -- a job or a task. The sentence is likely to indicate a soft warning or prevention against potential danger or mishap.

One day you were teasing a friend of yours who happens to be a daughter of a very important person. You made fun of her not knowing that agonizing consequences are imminent as her dad typically avenges what one does to his daughter. He takes mockery very seriously even if you did it out of mere fun.

"Ojo geme-geme, koen!" One of your buddies strongly told you, reminding that you are likely to experience something bad due to your action to the girl. You may be entitled to punishment you've never anticipated. That's what ojo geme-geme is relevant.

The expression conveys a serious message that you can't underestimate what you have done. Beware of what you're doing as it may lead you to troubles. Next time you're about to commit something bad, be alert and please ojo geme-geme!

The situation in our neighborhood has recently been a complete chaos. Neighbors in my block have seemed so easy to be instigated into hostility. Hostile remarks were made during a long chat on the local WhatsApp Group a day ago.

The aura of enmity was obvious when they were chatting. One member suggested another turn the lamp on just in front of her house during the night. The host refused to do so arguing the recently installed lamp post has outshone hers. This way she saw no urgency of keeping the light on at nights. She would do as told only if the new lamp be turned off.

This small request and light topic led to a harsh conversation that drew everyone into antagonism. A tiny matter that should be resolved by contacting the neighborhood chief was finally morphing into a terrible bedlam no one could bear. My wife remained calm as usual, witnessing the havoc going on. It was really unnecessary.

The one refusing to turn off her light was reprimanded with words and stickers containing fierce censure. When reading how the chat was exchanged, I barely believed it took place in a Javanese setting where social civility is normally maintained. It was totally abusive and those people lambasting were toxic at its worst.

"Menungso taek!" was contained in a sticker addressed to her. She's literally considered a piece of turd. This means the woman who sent the sticker doesn't respect her as compared to a stinking piece of human feces. 

This reminds me of a Javanese idiom, entek ngamek kurang golek. The clause literally means getting more when out of stock and seeking more when lack of supplies. The people caviling in the chat have seemed to know every word of agony to make her suffer. They attacked aggressively using every possible expression to undermine her personality.

She eventually left the group after telling the reason. That she no longer benefits from the group that tends to disgrace others instead of empowering with meaningful messages. Entek ngamek kurang golek, then, that's when one lashes out someone else without giving him/her the opportunity to defend due to aggressively orchestrated argument of unfounded suspicions.

What a terrible conversation -- and neighborhood after all!     

Becicik ketitik, ala ketara is a very famous idiom in Javanese and frequently used in many situations including the present time. The idiomatic expression never cease to be popular due to their significance and powerful message it conveys. To understand what it contains, let us read the following story -- a true one.

The village secretary in where my mom lives has long seemed incapable of doing his job. Not only is he irresponsible for what he's assigned to, all he has always cared about is making money outside his main task. Villagers have grown furious to find him leaving his office continuously that leads to important issues unattended.

They are involuntarily driven to compare the village officer with my father who previously held the post. They say my dad was a more reliable person and may be a paragon of virtue in what he is doing. From my point of view, I need to tell that my dad was kinda extreme when carrying out his job. He seemed to have cared more about local villagers than his own family. He tended to spend more time with his people than with us at home.

However, villagers do not have the guts to confront the incapable secretary. They opt for keeping it a public secret and to some degree submit it to God for him to handle. And time speaks up. The despotic was finally doomed. He was met with inevitable adversary. 

One sunny day, a wedding feast was held in a villager's house. The village secretary attended the occasion as well. Out of the blue, a man approached him and scolded him for presumably having an affair with the man's wife. The village officer denied and rushed to attack the man complaining. 

To make story short, the village secretary was then questioned in the sub-district police station. He had to lose a lot of money during the process including his beloved automobile. Now that he has no more time to spend on making money in the port like usual. He is assigned to a new post in the sub-district center which is more strict and disciplined. He has no choice but to keep attending the new position whereas he may be unable to enjoy it.

In Javanese the idiom becik ketitik, ala ketara is an ideal portrayal of what has happened to the village officer. The idiom clearly means that what is true shall be true and the bad will appear the way it is. No matter how hard we're trying to conceal lies and deception, it's only a matter of time before everything is made ostensible. 

This way we need to be true to ourselves and remain just in what we do regardless of what role we are playing. Do you have a similar idiom of your native language?