Showing posts with label batik dress. Show all posts
Showing posts with label batik dress. Show all posts

Edo, a young entrepreneur from Pekalongan, Central Java, had been distressed to see his fellow batik craftsmen lose their job back in 2020. They were made redundant due to the outbreak of Covid-19 that affects seriously on global economy. Instead of complaining, Edo chose to run his own business under the umbrella of Sarung Tentrem. As his hometown has long been famous for its batik, he decided to produce sarong that accommodates traditional values in fresh design.


The new brand has proven to be a financial success and soon gains fame among batik lovers particularly millennials all over the country. The product, presented in uniquely fresh design, has made its way to popularity even in the neighboring countries including Malaysia and Singapore.

 

The fresh design and color makes the sarong special.


What to do according to Javanese expression

What is primarily striking is that Edo's business starts and blooms in the pandemic. He has managed to build a business during tribulations of life and scored a success owing to creativity. This reminds me of several Javanese expressions known as tembung entar. This type of tembung is also called tembung silihan meaning loanwords.
Simply put, when we use tembung entar in a sentence, the phrases carry connotative meaning rather than the original denotation. The meaning is more implied than what the words appear to be. These expressions may belong to figurative language that is used in order to amplify a message.  

1. Amba jangkahe

The phrase literally translates "large steps" and is used to state when someone is willing to make every possible effort with available resources to deal with a situation. When one is described amba jangkahe, the person is either confident about finding a way out and will stop at nothing to search for opportunity. 


They believe that with every problem is a solution and that there are limitless opportunities for us to deal with difficult situation if we keep things in perspective. Edo never minds the pandemic that he takes it as an opportunity to produce a new product and further its sale using digital marketing.       


2. Thukul pikire

While it is a relatively new brand, Sarung Tentrem has been able to top-rank its competitors owing to creativity. In Javanese context, Edo is credited as thukul pikire that highlights his inventive turn of mind. The phrase actually means growing mind to imply one is astute and has a perceptive observation that they can come up with a solution with creative energy.


 

In Edo's case, the pola sorot (highlight pattern) normally found in the center of batik sarong is removed that makes his sarong design more fresh and dynamic. This creative decision has led his product to be very close to consumers' heart, outmatching the competitors in the established market.           


3. Gilud kawruh

During this catastrophic episode of life, it is imperative we have the enthusiasm to learn a new skill and find us time to upgrade existing ones. There have been numerous webinars offered since the beginning of the pandemic and the topic covered have been varied and proved to be relevant with what we need today including digital marketing, public speaking, mindfulness, blogging, and the like. The key to success in everything is gilud kawruh that is making use of time to learn and update competence.         


4. Padhang langite

If you want to be creative even under severe strains, be committed to happiness. You must be happy in order to embrace creative vivacity. When you are delighted, positive vibes occur and you will be feeling very fortunate to have everything around you. That is when padhang langite takes place. The phrase reads 'bright sky' in English and firmly indicates happiness you need to adopt as integral part of yourself. This includes self-possession that we are in control of ourselves and free from agitation.


You may enjoy listening to music or reading a favorite book to freshen up, it is of the essence that you find something that invigorates you. There must be one that we enjoy the most out of many activities we normally do. Playing games can be one of those invigorating recreation to shift from daily routines. And when it comes to gaming, playing online seems ideal at the moment as we tend to spend more time at home during the pandemic.


Not only are we kept away from the dangerous virus, staying at home will also provide us with more family time. It just so happens that I come across Candy House when looking for entertainment during a short respite from writing on the laptop. I sometimes get stuck when blogging and online games are a perfect pick to give me instant amusement. 



Candy House is a very easy game to play. All we have to do is create a line of three or more candies of the the same color either horizontally or vertically. When three or more pieces match, they will collapse and disappear, allowing other pieces to fill the empty space while adding up scores. It is more interesting when the layout design changes and some pieces are locked in position as we move to higher levels. 

To break the locked pieces, we can match those pieces as part of a set of three or having a line destroyer set off on the same plane. If we want to destroy an entire line, we have to match four pieces of similar items in a row. 

pieces with horizontal hashmarks destroy anything on their horizontal line when they are moved to complete another set of three (even if a different colored piece makes the set of 3)

pieces with vertical hashmarks operate similarly with destroying all pieces on the vertical line they are on

destroy column & row: these are earned when you complete 3 in a row across and vertically at the same time. when these pieces are moved they destroy whatever is aligned with them vertically or horizontally.

rainbow: This piece is earned when you make 5 in a row. You can move this piece into any other adjacent piece and it will remove all pieces of that color from the board.     

With solitaire.org, there is no reason for you to live in solitude even when you choose to run a solitary life.    

5. Lobok atine

While it is


6. Meres kringet

Roughly translated as squeezing sweat, meres kringet indicates 


7. Kandel kulite

    

Ramadan is approaching and a lot of people, Muslims in particular, are getting more excited to welcome the Holy Month. While pandemic has not yet halted, it no longer drives people to panic. However, the impact of Covid-19 has been obvious that more employees or workers are now jobless. No wonder that economic consequences are inevitable that many people are currently struggling to make their ends meet. What an unbearable challenge


During the global pandemic, it is entirely our choice to despair in helpless complaint or to remain hopeful while doing our best. And M. Eddy Firdaus, also known as Edo, takes up the latter. He has decided to rise in the calamity by promoting a brand of his own from Pekalongan a city he currently resides.

  


Sarung Tentrem (ST) is the very brand he has chosen to represent both his passion and economic aspiration for the last seven months. Yes, ST has not even been a year in business. Edo clearly understands that Pekalongan has long been famous for its batik in addition to Yogyakarta. He builds strong confidence in his relatively new batik sarong due to Sarung Tentrem‘s batik pattern that looks fresh and dynamic.


He grows optimistic that during pandemic local products have gained positive sentiment in the global market. Local products across Indonesia have proven to be a huge potential success of economic value. His choice positively confirms his conviction as the batik sarong he produces has received a massive response from targeted consumers.


Preserving local treasures


Edo is driven to start up the business due to his concern of high prevalence of stamped batik craftsmen who were forced to lose their job down to the global pandemic. He wants to have their skill utilized to generate income. In addition to earning money, Edo wishes that Sarung Tentrem will be a vehicle to preserve highly-treasured tradition of unique Pekalongan batik passed down from generation to generation.


Sarung Tentrem appears in unique batik design and vivid color.


Targeting male consumers of upper middle-class, Sarung Tentrem appears special in the market as the stamped batik pattern carries an added value. It is the omission of pola sorot (highlight pattern) normally found in similar product made by competitors. The absence of pola sorot clearly makes the batik design more flexible and uniquely fresher. 


All-seasons outfit for male customers


Stamped on high quality fabric and coupled with dynamic batik pattern, Sarung Tentrem is expected to reach a larger scope of market other than Javanese consumers. This is to say that his batik sarong is possible for male customers regardless of their race, culture and faith.


Not only is Edo’s batik sarong unique in design, its dimension is relatively larger as compared to other batik sarongs available in the market. This makes the sarong ideal for daily use as well as important occasions including religious ceremonies. While women here in the country has long been pampered with batik lounging gown (known as daster), it is now men’s turn to grab fabulous picks of Sarung Tentrem for all seasons. Either casual or formal, the batik sarong will make any moment even more perfect as well as extraordinary.



In an interview Edo told that Sarung Tentrem may be the pioneer of modern batik sarong in Indonesia as it is done manually using batik stamp instead of automatic manufacturing machine. It is no coincidence that the market has become larger and larger. While the majority of customers are from Pekalongan, he cannot deny that other cities across Indonesia and even foreign countries like Malaysia and Singapore has been in the market breach. 


“All are local people, and very enthusiastic,” Edo confirms the involvement of local labors and craftsmen.  


He prefers local teams to handle the business to generate social empowerment that will contribute to people’s welfare in the neighborhood. Everyone in his teams are passionate to make Sarung Tentrem bigger recognizing that Pekalongan keeps a bounty of local treasures awaited for further exploration to be adopted into various products for national and global market.


Digital marketing trend has contributed positively to Sarung Tentrem’s sale. Edo points out his online batik sarong gains 90% of total sales. About 70% of the figure is made by transaction via the company’s official website on sarungtentrem.com. This is but the benefit of the IoT (Internet of Things) in which everything is interconnected to allow people interact easily, including making purchases despite their locations sparse around the globe.


Sarung Tentrem is all you need when it comes to special occasion you will cherish.

From Edo we learn that starting up business must not be in ideal situation where everything is well-established. Sarung Tentrem is rising when the world is being hit by a hazardous pandemic. The key to a successful start-up business is the ability to seize opportunities that arise without delaying any further in order to create products of high versatility and uniqueness in design generated from local treasures—just like Sarung Tentrem.


So if you gentlemen are seeking an all-seasons outfit, something you can combine with high versatility, then Sarung Tentrem is definitely yours to possess. All men from different backgrounds, including faith and nationality, will appear charming in this batik sarong due to its fabulous design and vivid color.