Sarung Tentrem, A Uniquely Beautiful Batik Sarong of High Versatility

Ramadan is approaching and a lot of people, Muslims in particular, are getting more excited to welcome the Holy Month. While pandemic has not yet halted, it no longer drives people to panic. However, the impact of Covid-19 has been obvious that more employees or workers are now jobless. No wonder that economic consequences are inevitable that many people are currently struggling to make their ends meet. What an unbearable challenge


During the global pandemic, it is entirely our choice to despair in helpless complaint or to remain hopeful while doing our best. And M. Eddy Firdaus, also known as Edo, takes up the latter. He has decided to rise in the calamity by promoting a brand of his own from Pekalongan a city he currently resides.

  


Sarung Tentrem (ST) is the very brand he has chosen to represent both his passion and economic aspiration for the last seven months. Yes, ST has not even been a year in business. Edo clearly understands that Pekalongan has long been famous for its batik in addition to Yogyakarta. He builds strong confidence in his relatively new batik sarong due to Sarung Tentrem‘s batik pattern that looks fresh and dynamic.


He grows optimistic that during pandemic local products have gained positive sentiment in the global market. Local products across Indonesia have proven to be a huge potential success of economic value. His choice positively confirms his conviction as the batik sarong he produces has received a massive response from targeted consumers.


Preserving local treasures


Edo is driven to start up the business due to his concern of high prevalence of stamped batik craftsmen who were forced to lose their job down to the global pandemic. He wants to have their skill utilized to generate income. In addition to earning money, Edo wishes that Sarung Tentrem will be a vehicle to preserve highly-treasured tradition of unique Pekalongan batik passed down from generation to generation.


Sarung Tentrem appears in unique batik design and vivid color.


Targeting male consumers of upper middle-class, Sarung Tentrem appears special in the market as the stamped batik pattern carries an added value. It is the omission of pola sorot (highlight pattern) normally found in similar product made by competitors. The absence of pola sorot clearly makes the batik design more flexible and uniquely fresher. 


All-seasons outfit for male customers


Stamped on high quality fabric and coupled with dynamic batik pattern, Sarung Tentrem is expected to reach a larger scope of market other than Javanese consumers. This is to say that his batik sarong is possible for male customers regardless of their race, culture and faith.


Not only is Edo’s batik sarong unique in design, its dimension is relatively larger as compared to other batik sarongs available in the market. This makes the sarong ideal for daily use as well as important occasions including religious ceremonies. While women here in the country has long been pampered with batik lounging gown (known as daster), it is now men’s turn to grab fabulous picks of Sarung Tentrem for all seasons. Either casual or formal, the batik sarong will make any moment even more perfect as well as extraordinary.



In an interview Edo told that Sarung Tentrem may be the pioneer of modern batik sarong in Indonesia as it is done manually using batik stamp instead of automatic manufacturing machine. It is no coincidence that the market has become larger and larger. While the majority of customers are from Pekalongan, he cannot deny that other cities across Indonesia and even foreign countries like Malaysia and Singapore has been in the market breach. 


“All are local people, and very enthusiastic,” Edo confirms the involvement of local labors and craftsmen.  


He prefers local teams to handle the business to generate social empowerment that will contribute to people’s welfare in the neighborhood. Everyone in his teams are passionate to make Sarung Tentrem bigger recognizing that Pekalongan keeps a bounty of local treasures awaited for further exploration to be adopted into various products for national and global market.


Digital marketing trend has contributed positively to Sarung Tentrem’s sale. Edo points out his online batik sarong gains 90% of total sales. About 70% of the figure is made by transaction via the company’s official website on sarungtentrem.com. This is but the benefit of the IoT (Internet of Things) in which everything is interconnected to allow people interact easily, including making purchases despite their locations sparse around the globe.


Sarung Tentrem is all you need when it comes to special occasion you will cherish.

From Edo we learn that starting up business must not be in ideal situation where everything is well-established. Sarung Tentrem is rising when the world is being hit by a hazardous pandemic. The key to a successful start-up business is the ability to seize opportunities that arise without delaying any further in order to create products of high versatility and uniqueness in design generated from local treasures—just like Sarung Tentrem.


So if you gentlemen are seeking an all-seasons outfit, something you can combine with high versatility, then Sarung Tentrem is definitely yours to possess. All men from different backgrounds, including faith and nationality, will appear charming in this batik sarong due to its fabulous design and vivid color. 

32 comments:

  1. Motif batik dan paduan warnanya Sarung Tentrem memang bagus ya. Cocok buat generasi milenial yang suka gaya meski pakai sarung.

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    1. Benar, Mbak Alfa. Coba belikan buat suami tercinta, tar bakal tambah cakep deh berkat pesona batik Sarung Tentrem, hehe.

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  2. I still remember last year, Muslims are welcoming Ramadan during global pandemic. And till now, we doing the same things. It's so sad, but in this situation, we have to improve our spirit for welcoming Ramadan. Don't give up and don't be sad bro.

    The sarong completely beautiful. I like the motif and also the color.

    Hey, i have written a comment in this great article, hehehe... Keren engslishnya Mas Rudi.

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    1. Grab one asap before it's out of stock. Terima kasih, Kang Hendra. Tetap semangat!

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  3. Cakep banget sarungnya, pengen beliin deh buat suami...

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    1. Iya, Kak. Sarung Tentrem punya corak yang khas dengan penghilangan pola sorot yang biasanya ada pada sarung batik kebanyakan.

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  4. Most of Madura people prefer use sarong for daily use or when joining some event in their village. I like the pattern of sarong tentrem. unique and beautifull.

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    1. Yup, the Madurese are fond of wearing sarong everyday and that leads to the possession of their own batik design. Sarung Tentrem is indeed very unique and beautiful!

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  5. wahh sarung e model e apik apik mas, pengen numbaske bojoku aku

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    1. Tumbasno pak suami sekalian kulakan, Mbak Dee. Lumayan buat dijual selama puasa dan menjelang lebaran. Bahkan bisa dipakai untuk momen apa saja sih karena Sarung Tentrem desainnya luwes.

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  6. Sarung Tentrem memang membuat yang mengunakannya makin tentram karena nyaman apalagi buat sambil beribadah. Meski agak salfok sama model yang di foto, eh (wkwk)

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    1. Iya, Kak. Desain dan warna Sarung Tentrem bagus kan jadi bikin ibadah makin semangat dan hati pun tenteram?! Wah wah, ada yang galfok ma modelnya nih haha....

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  7. Ada testernya gak sarung tentrem, cakep banget ini buat persiapan Ramadan pas banget deh.
    Motifnya batik seklaigus melestarikan batik ya

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    1. Ada, Kak. Bisa beli dulu di saya nanti bonus tester, hehe. Buruan belikan suami biar Ramadan enggak usah beli-beli lagi, mumpung belum naik loh. Senin harga naik!

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  8. i really love the vivid colors.
    it looks so fabuluos!

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    1. Indeed, the vivid color and the fabulous design will make the one wearing it look outstandingly confident.

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  9. All men in my family like to wear sarong. They wear it daily.

    Sarung Tentrem looks unique in design. It has attractive colors too.

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    1. Wow, what a lovely custom! I suppose many Indonesians love wearing sarong for everyday use like your family. They will all look gorgeous with Sarung Tentrem being a reliable outfit.

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  10. I do agree with you tha Sarung Tentrem is uniquely beautiful batik and a very good sarung and recommended for wearing during the month of Ramadan and Eid al-Fitr later, thanks for the article, so informative.

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    1. Thanks for reading and hopefully Ramadan and Eid will come to you with happiness and peace. Make sure Sarung Tentrem becomes a sole outfit for your loved ones.

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  11. Keren nih sarungya.
    Bungkus lah buat shalt ied nanti... Hahahah

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    1. Bungkuuus, mau shalat tarawih atau Ied, sama-sama mantap kok Kak!

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  12. This is what so called creativity. When the world is busy with the pandemic, Edo came up with an extraordinary idea of Sarung Tentrem. It rock!!

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    1. Definitely correct! Creativity should not be curbed even during the pandemic it may grow extensively. Like what Edo has done, I'm positive we all can embrace creativity. Let's rock!

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  13. Salut banget deh, kreativitas nya patut dicontoh anak anak muda jaman sekarang

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    1. Betul, Kak! Walau didera ujian berat berupa pandemi Edo ternyata bisa merintis usaha yang berdampak positif. Bisa mendapatkan pemasukan sekaligus melestarikan kebudayaan. Yuk beli atau bikin produk kreatif lainnya.

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  14. If my husband using itfor Jumuah praying, maybe looks like more handsome yes hehe
    I really love the motives

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    1. I believe your husband will look more handsome and confident when wearing Sarung Tentrem. Don't hesitate to purchase one.

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  15. Aku sebagai pecinta sarung happy liat ini, desainnya premium sekali sihh. Pas untuk lebaran

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    1. Iya, Kak. Desainnya memang sangat istimewa jadi sangat pas buat dipakai di momen apa saja, termasuk buat kado untuk orang tercinta.

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  16. Ingat sarung tentrem inget lebaran ya Allah :(
    Sarung itu mengingatkan kakekku yg pakai sarung saat idul fitri, akkkh jadi nostalgia
    Selain warna yang kahs, sarung tentrem motifnya cantik-cantik euyyy

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